Product & Service Design Lead

Alexander Perlstein

Alex is currently a Director of User Experience and an Enterprise Design Thinking Coach at IBM Consulting, specializing in Service and Product design. He tackles intricate strategy, experience, and product design challenges while collaborating with research and engineering teams to create user-centric solutions. Throughout his tenure, Alex has played a pivotal role in creating net-new products through diverse team ideation as well as reimagining and implementing outstanding business and consumer experiences for global enterprises across diverse industries.