So, who is Alex?

Alex is currently a Director of User Experience and an Enterprise Design Thinking Coach at IBM Consulting, specializing in Service and Product design. He tackles intricate strategy, experience, and product design challenges while collaborating with research and engineering teams to create user-centric solutions. Throughout his tenure, Alex has played a pivotal role in conceptualizing and implementing outstanding B2B and B2C experiences for global enterprise clients across diverse industries.

When he’s not solving problems at his day job, you can find him hiking a mountain, learning a new song on guitar, cooking a lovely new dish but telling everyone it’s not his best, or painting his next watercolor.